As a marketing professional with two decades of experience in the communications field, Caroline Shaw’s expertise includes extensive background in both broadcast and print media, and in weaving together the most effective marketing and earned media efforts to create customized campaigns.
Shaw has worked in the broadcast arena for the Hearst Corporation, the A.H. Belo Corporation, Public Broadcasting Services and American Public Television, and in the print media for regional publications serving the family market. Additionally, she has worked with private sector clients including tribal governments, national franchisors, municipal entities and private corporations. With a keen understanding of the importance of grassroots and community-based support in the growth of nonprofit agencies, Shaw has worked to design campaigns for organizations including ImpactTulsa, Cherokee Nation Health Services, Metropolitan Tulsa Urban League, the Alzheimer’s Association, the YWCA of Boston, and Arkansas Grand Regional Water Authority, among others.
Her experience includes work on political campaigns for candidates for both the United States Senate as well as Chief of the Cherokee Nation.
A native of Tulsa, Oklahoma, Shaw holds a Bachelor of Science degree from Boston University. Today, she resides in Tulsa with her husband and three sons.